Users can set notifications to come daily, weekly, or monthly. Google alerts has the potential to overwhelm with irrelevant information if the search criteria is too broad. Here are some methods to help filter out noise from the results:.
Start your free trial High-volume or established business? Request a demo. How it works Recent news articles or other web content containing a search term is included in a Google Alert. Ways for retailers to leverage Google Alerts Consider the following ways alerts can be used to benefit an ecommerce firm: Information About the Business : To know whenever the company's name is mentioned and by what site.
It can be useful to include common misspellings as well. It notifies us any time one of our press releases post, when our name is mentioned on another website, or when one of our content items like this article is indexed by Google. Finally, you should track mentions of your direct competitors.
This will give you powerful insight into what folks online think of your competition. You can then use that information—the good and the bad—to better tailor your services to appeal to more customers. A 'News' alert is an email aggregate of the latest news articles that contain the search terms of your choice and appear in the top ten results of your Google News search. A 'Web' alert is an email aggregate of the latest web pages that contain the search terms of your choice and appear in the top twenty results of your Google Web search.
A 'Blogs' alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search. A 'Comprehensive' alert is an aggregate of the latest results from multiple sources News, Web and Blogs into a single email to provide maximum coverage on the topic of your choice.
A 'Video' alert is an email aggregate of the latest videos that contain the search terms of your choice and appear in the top ten results of your Google Video search. A 'Groups' alert is an email aggregate of new posts that contain the search terms of your choice and appear in the top fifty results of your Google Groups search. You may get stray results if you have a common name. That's not a big problem for me. Thanks for naming me after a Led Zeppelin song , and optimizing my Google search results, Mom and Dad.
This is a BETA experience. For marketers, entrepreneurs, and agencies, tracking mentions can be very important. You might be looking for:.
These are just a few key metrics that good media monitoring tools let you measure. No building graphs, no manual manipulation of data. The tools do all the heavy lifting. Your alerts will simply tell you what was said, by whom, and when. You can do this to some extent with Google Alerts. But all of these mentions will appear in your inbox in separate email alerts. These let you automate reporting in only a couple of clicks. You can choose to have a full or filtered list of all your mentions for the week or month, delivered to anyone you choose.
Or you could make a PDF report out of those analytics we saw above, to show the increase in volume over time or any other metric you prefer:.
You can actually automate almost all of the work and have your custom report delivered at the same time each week, whenever you choose.
I just want to show you that there are other Google Alerts alternatives available. The free ones already give you more data than Google will. And the paid options are light years ahead. Mention is a brand monitoring, social listening and reputation management tool for individuals, companies and agencies. From social media alerts to PR mentions, user reviews to blog comments, leading brands choose Mention to track the most important conversations about their brand, competitors, and industry across the web.
This is one of the first Google Alerts alternatives and social listening tools.
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