However, most of their marketing power comes through imagery. Of the various types of social media, image-based platforms cover a wide range of industries and audiences as noted below.
Although its variety of fun filters are indeed amusing, its marketing power seems to be reserved mostly for bigger brands for the time being. That said, smaller teams are finding creative ways to market via Snapchat to build a sense of hype around their products.
Although once merely an image hosting service, Imgur now serves its own community of contributors and commenters. Primarily a home for memes, humorous graphics and comics, Imgur provides marketers a pulse on which images are buzzworthy to the blogosphere.
Simply put video boasts more shares and conversions than of any type of marketing content. Much like image-based social sites, video hubs like YouTube and Vimeo are attracting visitors in droves via visual content. YouTube boasts well over one billion daily users , signaling itself as a major player in the social sphere. Versus the other types of social media, what do video sharing sites have to offer marketers?
For starters:. From education to entertainment, brands are promoting YouTube channels for just about any niche. Vimeo has the distinction of being the first video site to support HD video uploads. In the wake of social networking, many critics may claim that traditional blogging has gone the way of the dinosaur.
As a result, social blogging sites like Medium and Tumblr have emerged to provide marketers fresh ways to engage their audiences via written content. The benefits of such platforms for marketers include:. Positioning power, as those who frequently publish on Medium may build themselves up as an authority in their space. Medium represents a publishing platform that covers just about every corner of the web. Between building authority to reaching new readers, Medium is a modern must-do for brands looking to expand the reach of their written content.
Tumblr represents a sort of throwback to the old days of Livejournal. Supporting text, image and video-based content, Tumblr blogs give users a little bit of everything. Although not a major priority by most marketers today, niche brands can leverage Tumblr if their audiences are there.
Replacing traditional forums, community and discussion sites are among some of the most popular on the modern web. Marketers have an incentive to have a presence on sites such as Reddit, Quora and Yahoo!
Answers to…. Anything from personal finance to cat memes is fair game for debate and discussion. Representing the number one hub of discussion online today, Reddit essentially picks up the slack from old-school niche forums of the past, all in one place. Quora is a community quite literally centered around answering questions. Some of them are pretty niche, while others have the potential to become the next Instagram or TikTok.
Now, most established social media platforms have expanded to incorporate live streaming, augmented reality, shopping, social audio, and more. So, instead of giving you high level descriptions of Facebook, Twitter and LinkedIn you can find that anywhere! Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. With the ever-growing number of social media platforms, it can be overwhelming to constantly wonder whether each of them is worth your time.
To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals. Follow these three tips to build your own criteria that will help you evaluate any new social media platform, no matter what it is or how it works.
Social media managers hopping on to a short call to hear about a new platform we should be on pic. The first question you should ask before joining a new social media platform is: where is your audience?
It makes more sense to go where your audience is already hanging out than to join a new platform and attract your audience to it. The second thing to understand is how your audience is using that platform.
What type of content are they looking for? Which types of accounts do they follow? Are they passive consumers or content creators? For detailed insights into how people use different social media platforms, dive into our State of Digital report. Source: Digital report. Although no one can tell the future, one way to know if a platform has staying power is to compare its statistics to established social media platforms. The s will see an explosion of new platforms.
The necessary marketing skills will be communication and creativity, as you can learn new platforms on the go.
How your business can use them: New social audio platforms like Clubhouse and formats like Twitter Spaces have thrived during COVID lockdowns while people have been at home with more time to join live conversations. We got you covered. Checkout: SpaceCastsPod. Used for: Sending ephemeral messages privately and publishing timely, in-the-moment content for all of your followers to view for up to 24 hours.
How your business can use them: Ephemeral formats like Stories are well-suited for posting timely content, such as announcements, limited edition items, or live events. Most Stories and Snapchat content also feels more genuine and less polished due to the hour shelf life.
Some of the leading industries on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses. While the News Feed increasingly suppresses business posts, there are still ways to bolster engagement without investing in ads.
Consider joining or creating groups, using a Facebook Messenger chatbot, or using live video to up your engagement. YouTube is the original video social media platform that boasts a dominance in the market, holding second place for monthly active users at 2 billion. YouTube has a strong user base across all age groups. YouTube covers all genres from beauty, gaming, education to DIY home improvements. This is the platform for most brands to invest in, with video being the growing medium for content marketing.
The closed messaging app might not seem the obvious choice for brands. If you use WhatsApp for customer services and retention, you begin to realize the potential for brands is huge on a distinctly underleveraged platform. If you can crack WhatsApp, you have a direct marketing channel to your audience. Instagram is a social network where product-based businesses, influencers, and coaches can thrive. Read more Instagram Statistics and Facts for In , after only one year, the app became the fastest growing app worldwide.
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