Mac cosmetics how many stores

The tool is available for lip and eye products, and the company is expanding the feature to its foundation at an undetermined time.

The company is hoping its AR-play will be used as an omnichannel tool moving forward. AR also helps reduce returns by a percentage that mirrors increases in conversion. C's motto is 'All ages. All races. All sexes' and so their make-up is designed to be accessible for all. I'd argue that the majority of their seasonal launches are a little, well, 'out there'. But they're fun and often full of colour giving M. C an edgy yet playful feel appealing to a younger crowd.

C also pay a lot of attention to the whole spectrum of skin shades making them a hugely popular brand for women and men - see 'all sexes' with darker skin. As a serious proponent of black eyeliner, I have spent years on the hunt for the perfect eyeliner. Having tried umpteen pencils, pens and liquids I can now proudly announce that the search is over.

Furnished as a makeup bar with professional makeup artists, it became an open source platform for influencers to come in and freely create their own events and content, all powered by MAC. This professional user-generated content is then added to the store experience as content for future consumers. Revolutionizing both the way MAC Cosmetics operated retail stores and how consumers purchase makeup in store, the new retail pilot store created a social storm, driving massive hype without any media spend.

Skip to main content. Our Work. Client Estee Lauder. Office Shanghai. Expertise Commerce CX. Challenge For the first time, Chinese shoppers buy more frequently on mobile than they do in traditional stores. Inspiration In the age of Gen Z consumers and increased competition from influencer-driven, digitally native brands, it was time to rethink the entire physical customer experience.