The philanthropic endeavor, which he launched with wife Joan, was dear to his heart, as Kroc himself became afflicted with diabetes and arthritis in his later years, and his only sister with MS.
Then in , he resigned from his post as corporation's CEO, handing the job to Fred Turner , who had worked as a cook in Kroc's first McDonald's franchise and had been named president in Turner had also helped Kroc launch Hamburger University in , which now serves as a training ground for McDonalds restaurant employees.
Kroc was married three times, first marrying his high school sweetheart, Ethel Fleming, in ; the couple divorced in , upon his accquisition of the McDonalds Corp.
His second marriage was to Jane Dobbins Green , a secretary, which also ended in divorce. His third marriage, to the former Joan Mansfield Smith , a recently divorced ex-wife of one of his early franchisees, Rowland F.
Kroc died of heart failure at an hospital in San Diego, California on 14 January, at age Joan, who carried on husband Ray's legacy of philanthropy, in contributing to many charitable causes herself, died in October of brain cancer. Critics praised Keaton's performance for his portrayal of Kroc. McDonald's Wiki Explore. Browse the Menu. Burger Portal.
Forum Recent Blogs. Explore Wikis Community Central. Register Don't have an account? Ray Kroc. History Talk 0. Customer service standards were also high, although franchisees were allowed to decide how to market their businesses. It wasn't long before McDonald's caught on in other countries, and by , the corporation held more than 31, sites in countries around the world. Although Kroc did not create the concept of the chain restaurant, he saw a niche and developed the plan to transform burgers, fries and shakes into a huge empire.
Kroc was a stickler for consistency and cleanliness in all of his establishments. And he did everything he could to keep costs down so that even low-income people could afford a meal out at McDonald's.
Kroc's insight to standardize cooking and serving procedures meant that all processes were efficient and easily learned, even by new and unskilled employees. As teen employees came and went, this was important to the operation so that customers would continue to receive the food they expected in a timely manner.
A refund was mandated to any customer who had to wait more than 5 minutes for their order. Kroc established a welcoming franchisee arrangement so that he could increase his presence. He used the method of charging a 1.
Although the Padres did not do very well, Kroc was a much-beloved presence at the games, topping their previous attendance record by more than , in After one famously error-laden game against the Houston Astros, he used the stadium's public address system to tell the team's fans, "I suffer with you; I've never seen such stupid ballplaying in my life.
As McDonald's became the biggest restaurant company in the world, savvy salesman Kroc continued to live by his motto of providing customers with what they wanted.
Kroc was chairman of McDonald's Corporation from until he passed away in Many McDonald's executives still adorn their offices with scrolls carrying Kroc's favorite inspirational quote:. In , more than three decades after his death, Kroc's story made it to the big screen in the movie The Founder, starring Michael Keaton as the massively successful businessman. We strive for accuracy and fairness. If you see something that doesn't look right, contact us! Subscribe to the Biography newsletter to receive stories about the people who shaped our world and the stories that shaped their lives.
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