Our promise is to exceed your expectations by combining the best customer service with the freshest foods. Fresh Market is locally owned and we support local suppliers.
When you shop here your money stays here. Our team is committed to buying the freshest foods and bringing them to you for a great price. Fresh Market is your local neighborhood grocery store owned and operated by Associated Food Stores, a member-owned wholesale grocery distributor based in Salt Lake City, Utah.
Associated Food Stores has been serving Utah and its neighboring states for more than 70 years. We are committed to providing wholesome products that fit your lifestyle. That is why we continue to add to our growing list of natural, organic and gluten-free lines. The stores outside of N. Please Sign In and use this article's on page print button to print this article.
Related Content. Triad employers listed among 'Worst companies to work for'. In the Spotlight: Vic Savanello. The Fresh Market also offers " Little Big Meals " that are easy to prepare and "come with a choice of protein, vegetable sides and accompaniments such as sauce, bread or dessert," as highlighted in Winsight Grocery Business.
The Fresh Market is clearly not the most unique name for a grocery store, especially when you consider how many other "fresh markets" are out there, like Pete's Fresh Market , Cermak Fresh Market , and Garden Fresh Market , to name just a few.
To make matters more complicated, all of these stores provide similar services to The Fresh Market. In , The Fresh Market requested the federal court in South Bend, Indianapolis, to prohibit one grocer, Arthur's Fresh Market, from using the name "Fresh Market" as it might create confusion among customers. However, the court ruled against The Fresh Market, stating that "the Fresh Market trademark is descriptive and therefore weak and not entitled to broad sweeping protection" via Progressive Grocer.
In , The Fresh Market curated a non-alcoholic beverage aisle, offering some 70 new brands, and new products, according to Euromonitor International.
These new alcohol-free drinks included adaptogenics drinks that contain natural herbs and help relieve stress , non-alcoholic beer, and wine-inspired waters, according to a press release on the company's official website. The company offered never-before-heard-of brands such as Asarasi, which sells organic sparkling water sourced from maple trees, Richard's Rainwater, which is essentially rainwater in a bottle, and Napa Hills Vineyard Enriched Waters, which is like wine but without the calories or alcohol.
The Fresh Market told Supermarket News that it was the first retailer to bring specialty lemonades and sodas "from across the pond. The addition of this extensive list of non-alcoholic beverages follows the trend forecast released by The Fresh Market for the year , according to which non-alcoholic beverages, low-sugar, and seed-based products will perform well in the market. In addition to the company's 2. Based on over 7, interviews conducted between May and May , YouGov published a report that cited The Fresh Market pretty low on the list — 13th — of popular grocery stores, far below its competitors Whole Foods and Trader Joe's.
According to the data, only 34 percent of those interviewed had a positive opinion of the store, compared to 54 percent for Whole Foods and 61 percent for Trader Joe's. This, Charlotte Observer suggests, was due to the "[pressure] by national chains like Walmart and Kroger, and such rivals as Whole Foods and Trader Joe's".
Since the buyout, the grocery store underwent a complete makeover. The prices of many of its items across the store were lowered and almost 1, new items such as baby products and cleaning supplies were added to the inventory. For the prior three decades, the grocer was known only for offering specialty food, according to another report by Charlotte Observer. But for the first time in over 30 years, customers could step into The Fresh Market and walk out with a roll of toilet paper, Winston-Salem Journal reported in Besides the changes in the selection of products, the physical store itself went through a few updates.
The signature low bins with bulk candies and coffee were removed and replaced with more traditional vertical aisles. The antiques that were part of the store decor were replaced with food photos, the music within the store changed from classical to jazz, and the lights which were otherwise dim turned brighter.
After pivoting from a specialty grocery store to more of an all-purpose store between and , The Fresh Market actually decided to take a sharp U-turn and return to the ways of the past. Under CEO Larry Appel, who was appointed in late , the company shuttered 15 of its stores in and launched just one new store that year, so as to prioritize its growth in stores that were already performing well.
The company had stores in 26 states in , but by The Fresh Market operated stores in 22 states. Appel told The Charlotte Observer that the company decided to "[get] back to their roots as a European market and as a specialty market.
The Fresh Market works with food "curators" YouTube.
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